40 Bleecker Street
Set on a prominent intersection of ever-trendy NoHo in lower Manhattan and hemmed by a landmark district on three sides, this ground-up luxury condo has a lot to live up to. Rawlings Architects employed clever vintage New York moves for this design. The cake-top terraces offer prime outdoor space to the penthouse units, while at the same time breaking up the mass of the building and pulling a disappearing act for the closest neighbors. The facade pairs materials that convey stateliness with contemporary proportions. And the glorious rounded corner, coupled with impressively deep facade details, creates wonderful and surprising vignettes all around the neighborhood.
We were thrilled to be involved with this project throughout its life - from photographing the design at the model stage to capturing a tangible preview at the offsite sales gallery - this project has been a thrill to see come to fruition.
Photographed Fall 2021.
Architect: Rawlings Architect
Interior Designer: Ryan Korban
Landscape Architect: Hollander Design
Builder: Foundations Group
Developer: Broad Street Development
I love the built environment. My photographic practice is anchored by my fascination with design, urbanity and the tactile experience of our surroundings. I believe that our built environment is in tension between intentionality and circumstance, the whole made more powerful by the nature of its duality. My passion is creating photographic representations at the intersection of design, implementation, and context.
I believe in telling stories. Great photography creates narrative strings that enhance our understanding of the built environment. I use my experience to highlight, finesse, contextualize the ideas embedded in each project. My goal is to explore implementations of great design, distilling and connecting photographic vignettes that offer insight into the ideas that shape our world.
I began my career as an architectural designer and refined my focus to the representation of architecture. My interest is in built work - the physical manifestation of design. Through scouting, planning, photographing and all the steps that come after, I refine the representation of each project to best reflect the goals of my clients.
I hold a Bachelor of the Arts in Architecture from Columbia University and a Master of Fine Arts in Photography from the School of Visual Arts. I am based in Manhattan and available for assignments worldwide.
You can reach me at info@alexanderseverin.com